About

/ Sole Lovers

Assistant Manager- eCommerce & Branding

Oct ‘20 - Mar ‘21

/ Vilry.co

Co-founder

Aug ‘18 - Present

/ Whole9Yards

Coco & Eve Social Media Manager - June 2021 - Present

Sole Lovers Assistant Manager - eCommerce & Branding

Vilry.co Co-Founder

Whole9Yards Design Director

Career Highlights:

Fashion Design & Branding Experience: Starting my career as a designer, I showcased collections at Shanghai Fashion Week, Singapore Fashion Week, and Digital Fashion Week. This experience honed my skills in creating compelling visuals and understanding market trends, which I now apply to developing engaging social media content. My work with international stockists like Hankyu & Isetan further refined my ability to craft narratives that resonate with diverse audiences.
Entrepreneurial Insight: Co-founding VILRY.CO in 2018, I gained invaluable experience in brand building and eCommerce. Launching our first store and creating a brand from the ground up taught me the importance of strategic marketing and innovative solutions. This entrepreneurial spirit now drives my approach to social media, where I constantly seek creative ways to achieve maximum impact with minimal budgets.
Social Media Management at Coco & Eve: Since June 2021, I’ve applied these diverse experiences to my role as Social Media Manager. I lead a global team to devise strategies that catapulted Coco & Eve to the top 8 TikTok Haircare brands and maintained a top 25 position on IG and TikTok. My background in design helps me direct visually compelling content, while my marketing expertise ensures that our strategies effectively reach and engage our audience.